MTB Ohio Ad Network
This is yet another great idea from the guys at Meet The Bloggers. The political blogs in Ohio have a massive combined audience that could be very useful to candidates, businesses, etc. I like this idea a lot because it brings the control of the project into local hands. While there is nothing wrong with larger blog advertising networks like blogads, this if obviously more ideal due to the highly targeted readership. I would be interested in being involved in something like this. Hopefully I can get my traffic up to the point where this site could be useful to the network.
Update: Swing State Ohio is now a member of the network. This is an important project and I'd like to see more area bloggers take advantage of it. Contact Tim Russo via email to join the network.
Update: Swing State Ohio is now a member of the network. This is an important project and I'd like to see more area bloggers take advantage of it. Contact Tim Russo via email to join the network.
Fellow Ohio bloggers,
As you know, we have been seeking ways to fund Meet The Bloggers, and would like to propose to all the bloggers in Ohio a creative way to do so.
We are exploring creating an MTB Ad Network across the blogs in Ohio, designed to create revenue which will be split among the bloggers signed onto the network, and MTB. The MTB portion of the revenue will be used exclusively to fund MTB podcast production and transcription, with the ultimate goal of creating a solid funding source for MTB going forward.
George & I have been bouncing around this idea for some time, and now that George has come up with a model for selling ads at BFD, we’d like to explore replicating it across a network of Ohio blogs. The combined audience at Ohio blogs is substantial, their demographics are attractive to advertisers, and we think by combining our readership, we can make sure that MTB will be able to continue providing high quality content.
If you are interested in signing onto the MTB Ad Network, please let us know, and give us a sense of the traffic which your blog generates daily. (email either me or George) We haven’t quite decided how to organize the network, but part of the idea is for each blog in the network to take ads statewide, and also seek out advertisers in their locality for ads targeted to your specific audience. Send us your thoughts, ideas, concerns. Once we have a good idea of which blogs want to participate, and the traffic which we can present to advertisers statewide, we’ll go from there.
